In addition to her stake in the company, Alba is set to receive a one-time $2.6 million dividend, and on April 26 signed a new employment agreement with the company, which will include a $700,000 base salary beginning in 2022, an annual cash bonus worth up to $500,000, and annual restricted stock units valued at $1.5 million, rising to $3 million in 2024.
The company also touted Alba’s robust following on social media, writing that “with a significant global reach including more than 39 million social media followers worldwide across social media accounts, she has an innate and invaluable ability to resonate and engage with the consumer, driving trends across demographics and generations,” adding that “we depend on Ms. Alba’s social media reach and influence to connect with consumers and provide insight on current trends.
Alba is also critical to the company’s future, which will include international expansion. “We plan to accelerate our growth outside the United States by leveraging the Honest brand and global reach of Jessica Alba,” the company wrote in its prospectus. “We plan to prioritize markets where consumer trends towards clean, ingredient-led products in our categories are accelerating.”
She’s a Great example of beauty with brains ...
Windfall! I love this headline. Like jessicaalba hasn't been working her butt off for the past 7 years building this company building this brand and still acting, all the while being a mom. Way to totally minimalize this, like she bought $BTC and sat around then sold it!
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