Why Did It Take So Long for Food Companies to Rebrand Their Racist Products?

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Among calls for racial justice, several food brands finally dropped racist imagery from their logos and designs last year. But are the changes merely performative, or the signs of a longer-term shift? (via CivilEats)

essay calling for the shift. She pointed out that the character was inspired by the minstrel song “

Psyche Williams-Forson, associate professor and chair of the Department of American Studies at University of Maryland–College Park, agrees that these food labels should have been rebranded ages ago. But he sees their decisions to part ways with stereotypical imagery as largely “symbolic.” Although Land O’Lakes decided to remove the butter maiden from its packaging before protests against racial injustice spread worldwide, Williams-Forson doesn’t think the company deserves more credit for making the call a week early.

“Diversity and inclusion cannot be solved by name and packaging changes alone — real change takes effort, time, and money, which is why it’s critical for companies like Mars to showcase their commitments through meaningful actions,” Morial told Civil Eats. “We’re proud to partner with Ben’s Original to help create these opportunities for those who truly deserve it, as well as support recipients in building successful careers in the food industry through the Seat at the Table Fund [scholarship].

The author of an educational booklet about stereotypes and a critic of sports team mascots that dehumanize Native Americans, DesJarlait argues that Mia does not “fit the parameters of a stereotype,” as her physical features were not caricatured and her cultural heritage was not demeaned.

 

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CivilEats It’s whitewashing is what it is.

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