Africa Day 2021: Celebrating movie industry’s growth

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As the theme of this year's Africa Day celebration is “Arts, Culture and Heritage: Levers for Building the Africa We Want”, The PUNCH highlights the growth of the African movie industry over the years.

Africa Day is an official day set aside by the African Union to mark African Unity. The day, which falls on May 25 annually, is an opportunity to appreciate and celebrate the continent’s diverse history and heritage while acknowledging its cultural and economic potential.

Nollywood has grown over the years from an era of VHS cassette players in the early ‘90s to streaming services in recent years. According to The International Trade Administration, Nollywood employs about a million people and generates over $7bn for the economy, accounting for 1.4 per cent of the country’s Gross Domestic Product.

In recognition of the growth of the Nollywood industry, popular streaming platform, Netflix, introduced its Nigerian branch — Netflix Naija — in February 2020.

 

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