Meet The AAPI-Owned Makeup Brands Shaking Up The Beauty Industry

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Meet the AAPI-owned makeup brands shaking up the beauty industry: ForbesFinds

Being born in the U.S., raised in the United Arab Emirates, with Pakistani ethnicity, Aleena, Aleezeh and Naseeha realized mainstream beauty campaigns didn’t represent them. The lack of diversity led the sisters to create CTZN Cosmetics, an inclusive and genderless makeup brand catering to all skin tones.If you’re looking for a flattering eyeshadow, look no further the CTZN Gold, a dazzling warm eye pigment that compliments all skin tones.

I'm a shopping editor at Forbes, where I create inclusive shopping content featuring brands that resonate with I'm a shopping editor at Forbes, where I create inclusive shopping content featuring brands that resonate with type of consumer and the entrepreneurs who created them. I have an affinity for BIPOC and women-owned businesses, red nail polish and brunch.

 

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