Google Cloud BrandVoice: How The Cloud Telecommunications Revolution Changes Business

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Look what's happening in the industry that changes other industries

When CSPs change, it affects people in ways that are profound and often hard to initially understand. Think of what undersea fiber optics did for globalization, or how mobile data transformed commerce, creating new businesses like ridesharing, mobile gaming, or real-time field maintenance.

, to create a network operating system that offers greater visibility, security, and network functionality. The data and capabilities of not just one cloud, but anywhere a CSP connects to, can be brought into service for you—the customer. Industry data—like customer data—remains the property of its owner, but in a format that allows them access to all sources, at all times. Vendor lock-in is avoided.

Once freed of the capital and attention requirements of running large and inflexible infrastructure, the center of a business shifts from the network itself to the customer. Thus, instead of always focusing and adapting to a single, inflexible core, the"center" of the business becomes portable to the needs of the business and its customers.

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