Looking to grow your business and hire? Please, ditch the jargon | Gene Marks

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There’s no benefit to using jargon in job ads. Applicants can smell the BS – and this can cost you potential employee

, approximately 38% of job ads contained corporate gobble-de-gook offering a “window of opportunity” to “make hay” and “go viral”.The worst offender of jargon over-use is the state of Washington, where 598 per 1,000 job listings contained “complicated words and phrases, the most common being “cloud-first”, a phase that leaves even me, a technology consultant, puzzled as to its meaning.

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'puts applicants off of applying' say authors of report into the inappropriate use of language...

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