Company culture involves more feelings than tangibles. It is more about what it feels like when you are working with your colleagues and the approach you take, than the work you do. It is this intangible element of work, which can be the most difficult to achieve.
Company culture can be destroyed easily, whether by unclear priorities, not hiring well or unintentional remarks. Culture can make or break a company. If you don’t foster an environment in which people want to work, great professionals will not want to work for the company. You have to be intentional in creating a culture that attracts, retains and grows professionals.
But be careful not to keep on repeating the language as if it is a script. You may notice that you hear managers repeat the same language again and again. Culture is not a script or a tag line. Don’t just say what your culture is. Culture must be practiced. Saying what your culture is does not remove your responsibility to foster it.Read the written language that identifies your company’s culture, and then reflect on it.
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