SA’s rooibos industry receives EU certification

The certification for PDO in the EU was handed over by its ambassador to South Africa, Dr Riina Kionka, during a ceremony presided over by Western Cape Premier Alan Winde.He said rooibos was now the first African product to receive PDO status from the EU, which would afford greater access to the industry.“We look forward to seeing the economic impact that PDO registration will have on this important industry and its revenue stream.

“The successful registration of ‘rooibos/red bush’ as a geographical indication will contribute to South Africa not only sustaining but growing jobs and incomes in benefiting rural communities. De Villiers said it was their goal to protect, support and promote the sustainability of not only rooibos but the rich heritage of the industry as a whole.

He said an increase in demand could be expected by discerning consumers with the benefits eventually trickling back to the farms in the designated production areas.

Rooibos is African tea ..n y are u giving the certificate to a white man.

UrbanLo This is Khoisan heritage. Another species called Wilde tee...

UrbanLo And who the fuck are the Europeans to give so called certificate?

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what exactly does this mean in simple English?

I remember how France wanted to claim the IP of rooibos tea. However, are they the real owners or its us the natives who are real owners of rooibos tea? Topic for another day.

Umsangano nje

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