How two college friends got Serena Williams and Usain Bolt to back their business

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How two college friends got Serena Williams and Usain Bolt to back their business (via CNBCi)

Alex Rose and Sam Browne were quick off the mark to attract investment from tennis star Serena Williams and Olympic champion Usain Bolt for their sports booking platform Let's Do This.

Rose, 31, and Browne, 29, set up Let's Do This in July 2017. They say that it's the world's largest marketplace for mass-participation sports, with 15,000 events, such as marathons and triathlons, listed on the platform. Reddit founder Alexis Ohanian, who is married to tennis legend Williams, got in touch with the founders during the Y Combinator program. At the time, Rose said he and Browne couldn't believe they had been contacted by "one of the most famous, well-connected alumni of the program."

Both were actively involved in college sports. In fact, Browne went on to co-found adventure travel company IGO Adventures, where he was working when they set up Let's Do This. Rose was working as an associate at management consultancy Oliver Wyman at the time. In hindsight, he said that "if we knew the things we know now about the obstacles that you have to overcome to start a business, I wonder whether we would have would have quit our jobs to do it."

 

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How two college friends got Serena Williams to back their businessOne of the co-founders of endurance event booking platform Let's Do This talks about how the company attracted investment from sporting stars like Serena Williams and Usain Bolt. CNBC Make It's Vicky McKeever reports. MakeIt good
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How two college friends got Serena Williams to back their businessOne of the co-founders of endurance event booking platform Let's Do This talks about how the company attracted investment from sporting stars like Serena Williams and Usain Bolt. CNBC Make It's Vicky McKeever reports. MakeIt good
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