2011 Was the Year That... Adele Revived the Music Industry

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Let's take a look back to when Adele's signature move of returning from a multi-year absence taught us a lesson about album sales.

. The set snowballed commercially because it could speak to everyone in the family minivan -- the kids listening to Top 40, the parents reared on Motown and classic rock, maybe even the grandparents longing for the days of crooners on the radio.But mostly, Adele worked because of Adele.

where the numbers went up since 2004. Digital song sales saw even more robust improvement, raising 8.5% to a then-record 1.27 billion downloads. While most execs approached the evidence of music industry growth with caution --“It’s encouraging... but we’d be silly to jump up and down,” said Rob Stringer, then-chairman of Columbia, Adele's American distribution label, in

 

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