Facebook Name Change Is Example Of Marketing Tactic Used By Companies Under Fire

  • 📰 Forbes
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 53%

United States News News

United States United States Latest News,United States United States Headlines

Facebook's name change is an example of a marketing tactic used by companies under fire

“We’ve seen other companies like Google do this with the creation of Alphabet. It will be up to “Meta” and Mark Zuckerberg to prove that this switch wasn’t an obvious crisis communication strategy to divert from the crises plaguing Facebook, and that it backs up its rebranding explanations for the switch with real value for consumers and shareholders,” he concluded.

Jacobs observed that, Meanwhile the stock is likely going to continue to rise until the government takes real action. While there is a long-standing Jewish tradition to rename a person going through life-threatening medical challenges, I don't think Zuckerberg had that in mind. I don't think the lesson for business leaders here is renaming equals rebirth...”said, “I think the timing feels strange given the recent scrutiny the company is under.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Facebook Facebook Facebook

Pretending to be under fire, it might be a clever strategy to project a company's future; the free publicity and marketing, place the future getting.

The word 'META' is commonly used in the tech world. Facebook's trademarking it would have been equivalent to AOL trademarking the word 'internet.'

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 394. in US

United States United States Latest News, United States United States Headlines