China unveils five-year film industry plan in push for content that promotes right values, traditional culture | Malay Mail

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China unveils five-year film industry plan in push for content that promotes right values, traditional culture

KUALA LUMPUR, Nov 11 — China's film administrator has released a five-year plan for the industry, encouraging industry players to create works that promote the right values and traditional cultures.reported.

It also calls to enhance the quality of domestic films, complete the industry system and enhance the country's strength in film science, technology and expand the influence of Chinese movies to serve the country's aim in building a powerful country in terms of culture.

The plan encourages the industry to produce works that centre on events such as the 100th anniversary of the founding of the Communist Party of China, the upcoming of the 20th National Party Congress and 80th anniversary of the victory of the World Anti-Fascist War and the Chinese People's War of Resistance Against Japanese Aggression to eulogise the nation, the Party and pass on the revolutionary spirit.

It vows to enhance international exchanges of Chinese film industry that will see a booth of Chinese movies to be set up during overseas film festivals and markets to promote Chinese movies and Chinese film industry's foreign trade. Its other goals include the target of at least 10 high-quality products and 50 films that earn more than 100 million yuan in box office per year, with domestic movies accounting for more than 55 per cent of total yearly box office.

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