How to reinvest profits into your small business, according to experts

of year. For some entrepreneurs, the surge in profits can provide extra cash that they can invest back into their companies.

David Manshoory and two experts shared the four ways business owners could reinvest their profits from this year into the future of their companies.Inventory doesn't refer to only what's on the shelves. It can also reflect what's going to be purchased and how it's going to be sent to customers, Manshoory said.

Business owners can also use surplus cash to conduct research, both online and offline, to understand what their customers want, Franklin said. Manshoory's marketing efforts for Alleyoop are ever-changing and can be pivoted based on the season, he said. For example, the brand's messaging went from"on-the-go beauty" to"decluttering your routine" when COVID-19 hit.

I wish there was surplus 🤦🏽‍♂️

对于许多企业主来说，第四季度是一年中利润最高的时期。这里有4种方法可以让你把多余的现金再投资到你的公司。

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Profit Margin Is An Essential KPI To Monitor In Your BusinessAs your business grows and revenue grows, your profit margins should stay tight or increase, and if they are decreasing, this is a red flag.
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