E-Commerce Literacy Is Essential For Success In The Music Business

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In addition to changing consumer music habits, the iPod also effectively disrupted the traditional retail model for music overnight. Where record labels had been used to selling full physical albums, Apple introduced the sale of individual songs for $0.99 to entice consumers toward iPod sales.

Many well-known artists make more on merchandise, performances, and acting, than on their music, and with live performances still in a precarious state thanks to the pandemic, it’s more important than ever for artists to understand how to bolster online sales.

Do you have other ways to monetize your music? Events are popular sources of income for artists and musicians, and even though in-person concerts are uncertain, a number of technological solutions have popped up to fill the need. Platforms, such as, connect artists with fans based on a listening algorithm, and then facilitate a private virtual concert that viewers can attend digitally with friends.

Platforms like YouTube, Instagram, and TikTok allow artists to amass followings that they can communicate with directly, which allows them to introduce purchase opportunities for their music, merchandise, live events, and other revenue-drivers without middle-men like labels and distributors. “Art is featured in almost every facet of life. If an artist has a great fanbase you can have your art featured in all of the mediums possible. Because of my more famous clients my art has been included in movies, podcasts, video games, music videos, award shows, and TV shows.

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