Why Sony And GM Are Apple’s Latest Competitors In The Smart EV Car Market

In this article, I share a link to a WSJ interview with Doug Field, who spent five years at Tesla and did two stints at Apple, most recently starting in 2018 as VP of special projects before joining Ford in September 2021. The article was entitled,

In a way, GM is following the PC and especially Apple's overall approach to creating hardware and software and then innovating around services. Apple's approach with the Mac and iPhone and iPad is closer to the way GM is looking at their approach to smart cars. GM now has the Ultium hardware platform, the proprietary Ultifi OS, and a clear path towards building an ecosystem of proprietary applications and services for use in all GM vehicles in the future.

Given Apple’s history of designing products, it always starts with an innovative hardware design and platform that is supported by a dedicated OS and applications. It is clear from Ms. Barra's presentation and similarly hinted to by Sony executives, that this is the model for all smart EV's in the future.

In that sense, Apple has a huge advantage over the auto industry by executing this model on a new digitally-driven platform like a smart EV. Of course, the auto industry has the advantage in manufacturing and scaling out the physical model, but implementing the OS and services will be new to them.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Sony Could Enter EV Market With Its Vision-S Vehicles | Digital TrendsSony has signaled a step toward the commercial launch of its own EVs after announcing a new company that will explore the viability of such a venture.
Source: DigitalTrends - 🏆 95. / 65 Read more »

Sony reveals its EV market ambitions with the Vision-S 02 electric SUV | EngadgetAt this year's CES, Sony has unveiled a follow up to the electric car it revealed at the same event two years ago.. Can’t wait til Sanyo drops their EV. Of all old tech companies, Sony has made the best looking prototypes. They should definitely make these.
Source: engadget - 🏆 276. / 63 Read more »

Sony shows radical new SUV as it confirms plans to enter EV market | AutocarSony takes a step closer to selling its own EVs as it shows off a new SUV and launches a dedicated mobility company Is it just me or are cars busy becoming appliances
Source: autocar - 🏆 93. / 67 Read more »