A general view of the official ball of the Africa Cup of Nations 2021 is seen in the press room in Yaounde on January 8, 2022. – The ball is called Toghu, it is the name of a royal and traditional garment of the people of northwestern Cameroon.
Through constant attention and investment, the firm has incorporated the vitality of football and the cultural charm of football spirit into its brand elements targeting fashion-conscious young consumers, so that its brand image can impress the football-loving consumers. During the period, the company interacted with football lovers and fans, gave away tickets, provided updates on the football games on the firm’s social media account, held touring exhibitions and arranged interactive games at the scene, which won applause from consumers.
In 2021, the football club was crowned Ecuadorian champion for the first time in history, marking another breakthrough made by the Chery-sponsored Latin American football club in football matches.
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