Samsung unveils new phones as premium market share shrinks

  • 📰 CTVNews
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 99%

United States News News

United States United States Latest News,United States United States Headlines

Samsung is trying to reclaim lost ground in the coveted high end of the smartphone market with a new lineup of Galaxy S models designed to appeal to consumers who are increasingly sharing videos of their antics on TikTok, Facebook, YouTube and other popular apps.

Although the Galaxy S22 phones unveiled Wednesday feature some improvements from last year's models, the differences aren't dramatic. Samsung is emphasizing new features on the phones that are supposed to produce more vibrant and more stable videos.

The camera improvements largely rely on advances in artificial intelligence technology that aren't easy to grasp, so the success of the Galaxy S22 models may hinge on how well Samsung's marketing campaigns can illustrate how the changes will enrich people's lives, said Forrester analyst Thomas Husson.

Samsung, not surprisingly, doesn't share that view. TM Roh, who oversees Samsung's mobile devices, hailed the new Ultra as the "ultimate smartphone that will rewrite the laws of innovation," during a prerecorded presentation that was streamed Wednesday to promote the latest Galaxy lineup. Apple's gains reflect the iPhone's loyal following, particularly in the U.S. and China, as well as the company's marketing savvy that has burnished its brand with a sheen of prestige, Popal said. Likening it to a luxury fashion designer, Popal dubbed the iPhone the "Louis Vuitton of phones."

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 1. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Ninepoint plans to launch Canada's first carbon credit ETF to tap into $270 billion marketETF will initially buy future contracts in the world\u0027s three most liquid emissions trading markets
Source: nationalpost - 🏆 10. / 80 Read more »