Microsoft vows app store fairness with Activision merger | The Guardian Nigeria News - Nigeria and World News

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Microsoft on Wednesday courted the favour of antitrust regulators scrutinizing its plan to buy video game maker Activision Blizzard, promising that any app store it builds will treat developers fairly.

Microsoft president Brad Smith laid out a set of “Open App Store Principles” that will apply to the store it runs for Windows-powered computers and “the next-generation marketplaces we will build for games.”

Microsoft’s $69 billion deal to buy video game powerhouse Activision Blizzard needs to pass muster with regulators in Europe and the United States intent on reining in tech titans. Microsoft appeared to be trying to differentiate itself from Apple and Google, who have been accused of tightly controling their respective app stores and taking too big a bite out of revenue brought in by developers.

In January, Apple was fined five million euros by the Dutch consumer watchdog for failing to allow dating app operators to choose payment options other than the Apple Pay system in its Dutch App Store.

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