“The storytellers we support today can become the media and entertainment industry leaders of tomorrow,” she says.
As “Latino USA” accumulated a sizable audience through NPR, Futuro expanded its digital footprint by partnering with the politics websiteand, later, producing limited series like the 2020 podcast “Anything for Selena.” In an artful fusion of investigative journalism and memoir, host Maria Garcia spliced critical analysis of the Tejana singer’s cultural and commercial afterlife with memories from her own girlhood in El Paso, told in both English and Spanish.
“What we do is still relatively new and we’re still building our audience,” says Futuro’s Bishop. “There’s no point in being super competitive at this time, in this industry.” “On Spotify alone, 328 million listeners streamed at least one reggaeton song in 2020, and we counted over 3.6 billion hours of reggaeton streamed in that same year,” says Pabón. “‘Loud’ charted in Australia, Canada, Spain, Great Britain, Mexico, Panama and, of course, the United States. For a music podcast, that’s a major win.”
“History is a story, and it’s not necessarily a positive one,” says reggaeton historian and podcaster Katelina Eccleston, who consulted on “Loud” and conducted artist interviews, placing special emphasis on