Apollo Considers Merging Yahoo Sports With Betting Companies, Sources Say

It's unclear how existing partnership agreements would be affected by future mergers.

"Everyone is talking to everyone right now," said one executive who asked not to be named."There needs to be consolidation."in free money to first-time users to sign up for their applications. While Yahoo has aspirations to operate its own sportsbook, Disney's ESPN isn't interested in running a gambling operation, according to people familiar with the matter. Disneywhereby a sportsbook could be branded with the ESPN name, but it hasn't pursued buying a gambling company, the people said. An ESPN spokesman declined to comment.

Apollo acquired Yahoo last year to grow and rationalize the business after Verizon acquired it in 2017 and merged it with AOL. Former Tinder Chief Executive Officer Jim Lanzone was named Yahoo CEO in September. Apollo is now searching for leaders of its Yahoo Sports and Yahoo Finance units, who will report to Lanzone, according to people familiar with the matter.

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