Kantar talks about automated market research and why it’s the next big thing in marketing optimization

The past two years posed a drastic movement in all aspects of the society, causing a ripple effect to markets across the globe.

Market research platforms have grown in sophistication in recent years, and automation no longer means having to settle for second best. Thanks to automation, speed and low cost no longer have to undermine quality. And when the benefit ofWith this new trend in market research, more businesses are now considering the use of automated survey tools. Here we answer the five most common questions we hear from potential users of automated market research.

Today’s automated market research platforms must offer secure sign-on, customizable access rights, and client-specific portals and dashboards, if they are to meet the needs of business.Anyone can now take advantage of the agility that automated market research platforms offer, and have the confidence that quality and utility won’t be compromised.

literally, google, apple, the big tech have been doing it for years.

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