NBCUniversal nixes Hulu content deal as media companies claw back shows for streaming

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The move comes as the Comcast-owned company looks to grow its own streaming service, Peacock, rather than a Disney-owned rival.

NBCUniversal has terminated its agreement to license shows to Walt Disney Co.-controlled Hulu, an NBCU spokesperson confirmed Friday. Starting this fall, episodes of shows such as “Saturday Night Live” and “The Voice” will no longer stream on the service the day after they air.

The nixing of the content deal comes as Comcast tries to grow its own streaming service, Peacock, which launched in 2020. Peacock has 9 million paying subscribers and 24.5 million monthly active accounts, Comcast said in January. Hulu has 45.3 million subscribers, including people who pay for a bundle of live TV channels through the service.

NBCUniversal’s move is part of a larger media industry trend in which studios and networks pull shows and movies they’ve licensed to rivals and use them to grow their own direct-to-consumer platforms.

 

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