Companies will let customers go if they are not a good fit | IT-Online

  • 📰 ITOnlineSA
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 63%

United States News News

United States United States Latest News,United States United States Headlines

Letting clients go: By 2025, 75% companies will “break up” with poor-fit customers as cost of keeping them eclipses good-fit customer acquisition costs, says Gartner_inc ~

By 2025, 75% of companies will “break up” with poor-fit customers as the cost of retaining them eclipses good-fit customer acquisition costs, according to Gartner.

“Business leaders are starting to recognize how costly keeping a poor-fit customer can be for business, such as overcustomization, custom-made solutions and outsize time spent on servicing,” says Neha Ahuja, director, team manager in the Gartner Marketing practice. Gartner research shows that all functions must agree on a common set of attributes that define a poor-fit customer and then determine how each of those attributes would appear in related functions.

“Organisations will need a consistent data analysis strategy to capture and align customer data across different silos. This analysis strategy will be critical for predicting poor-fit customers,” says Emily Potosky, senior principal: research in the Gartner Customer Service & Support practice. * Create a customer-fit score to inform actions to take with a customer, such as deciding to further grow the relationship, maintain the relationship or break up with the customer.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 16. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The clever marketing strategy Codehesion uses to grow its businessCodehesion quickly became one of South Africa’s top software development companies thanks to its excellent customer service and innovative marketing strategy. By making a promoted post about how clever their marketing strategy is
Source: mybroadband - 🏆 11. / 67 Read more »