Pop Singer Rihanna's Love for Cryptocurrency Takes Beauty Company 'Fenty' to the Metaverse: Details

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ICYMI: Rihanna intends to offer 'virtual' cosmetics and hair care products under her FENTY brand in the Metaverse fentybeauty

Although the Metaverse concept has long existed, it was only recently brought to the attention of the general public when Facebook changed its name to Meta to emphasize its focus on the virtual world. Several large firms and brands have registered trademarks to sell virtual things in the Metaverse since then.previously reported that energy giant Chevron has filed Metaverse-related trademark applications with the U.S. Patent & Trademark Office.

As stated in the filing, the multinational corporation intends to offer a wide selection of virtual goods, such as fuel, gas and renewable energy products, that will become part of the buzzy virtual reality. Another patent filing also indicates that it plans to provide entertainment services linked to the Metaverse.

The Sandbox and Warner Music Group, or WMG, announced a partnership in late January to establish a musical theme park and concert venue within the game Metaverse. Warner Music made its first foray into the non-fungible token metaverse with this venture.

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