The power of reviews: how Hellopeter can unlock serious business growth

You can attract customers, build a trusted digital presence and become more discoverable on search engines — all by simply managing your online reviewsBy actively managing your customers' online reviews your business can build brand loyalty and increase sales.When entrepreneur Alon Rom bought Hellopeter and took over as CEO in late 2014, the customer advocacy platform, which connects SA consumers and businesses, was at a crossroads.

In came Hellopeter, a place where they could state their grievances and get the attention they deserved. So, of course, only negative experiences made their way on to the platform.Fast-forward to more than seven years later and this narrative has started to change. The core value for businesses is that they can showcase their sincerity and commitment to their customers.Rom also wanted to show businesses that Hellopeter could unlock serious business growth. They could attract more customers, grow a trusted online presence and become more discoverable on search engines like Google — all through the simple process of collecting and managing reviews.

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