Maria Cher Makes Major Push Into U.S. Market

— and life. Her ethnic background includes Ukraine and Italy and she prides herself on being able to balance opposing perspectives of femininity and masculinity, both in her collection and her personality. She is also known for her longtime commitment to social justice on women’s reproductive rights and helping them learn skills to join the workforce.

Her distinct approach to fashion is already finding fans in the U.S. Although sales in the store are already exceeding plan, she has also seen a significant uptick in the e-commerce business, even though the company has no real social media presence here. “Nobody knows us in the U.S.,” she said. “But people are coming in here and then buying online.

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