Red C poll: Only 37% of consumers would pay more for sustainably produced food | Business Post

Just 37 per cent of respondents in the Red C poll said they would be willing to pay extra for more sustainably produced food. Picture: Stockfood

Only a third of Irish consumers are willing to pay slightly more for sustainably produced food, despite a clear majority claiming that food sustainability is important to them, new figures have shown. Research carried out by Red C, and commissioned by KPMG, shows almost two thirds of Irish consumers believe the sustainability and provenance of food is important. Yet just 37 per cent of consumers said they would be willing to pay...

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