or content creator? How do you differentiate between the two and which do you think most reflects your work and why? Content creator. Anyone who has a presence on social media is an influencer in a way — you’re influencing someone with what you share. A content creator is someone who is really putting in the time, effort and creativity to actually create something that you can learn from.
WWD: What are brands doing right today when it comes to influencer marketing? What are they doing wrong?I think the best partnerships between brands and influencers happen when brands take the time to really identify the talent they want to work with long term and build a true relationship. This definitely takes planning and looking ahead, but it’s so worth it and brand and influencer communities can feel the difference.I definitely think influencer marketing is here to stay.
WWD: You’ve shared a lot about yourself online through the years, but in 2020, you opened up about a struggle most didn’t know about, your experience with epilepsy. What made you want to tell that personal story?As a teenager I struggled with it, because I felt different. It took me a while to accept it, and my mom always told me I didn’t need to tell anyone. Even on social media, that was the only thing I kept for myself all these years.
The day I was going to announce was one of the most nerve-racking for me, but it felt like I took 100 pounds off my shoulders. Seeing hundreds of people sharing their own stories as a result of me sharing mine was how I actually made my own decision on how I wanted to go about trying to start a family.That I’m always thinking about the next meal.