eth Rogen is known for being an actor, a writer, a producer and also a lover of cannabis. So much so that, with friends and investors including Evan Goldberg and Mikey Mohr, he started a company in 2019 called, which not only distributes cannabis products through retailers in California, but also sells custom- made cannabis home goods accessories, from ashtrays to table lighters, with some of the items designed by Rogen himself.
ROGEN: I invite them not to buy our products. I think weed is a political thing in America right now, and if you pretend it’s not, that is a political stance where you are taking the position of denying reality and ignoring the actual political climate that we live in right now and we do not want to do that..
What advice do you have for those who want to get into an industry that is controversial, like the cannabis industry?