When Life Inside A Hedge Fund Left Her Wanting, She Started A $2 Million Company In Rural Kenya

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The company co-founded Rocio Perez Ochoa challenges thinking about the role women may play in the future of capitalism.

“It’s a combination of microfinance and a Tupperware party,” said Pérez Ochoa, is aware that in a funding world deeply infused with the money and ideas of tech billionaires, Tupperware is not a big seller.Distribution site for Bidhaa SasaWe talked over a sunshine-lit table at Santa Clara University, where the Miller Center was hosting its current class of. The Center runs an 3-4 accelerators of 15-20 entrepreneurs each year, matching them with business mentors and a Santa Clara student.

Some funders approach the company, drawn by the idea of solar, which is one toehold that tech investors use to think their way into impact investing. On learning more about the company, they don’t get the idea, said Pérez Ochoa. Tech-world investors would be looking for a model to scale, in the tech definition of the word, which generally means millions or billions.

To understand the potential impact of the company, you have to go back to the time when capitalism actually did seem to be solving visible, real-world problems, like distribution of basic necessities. What we call social entrepreneurship today is pretty close to the view of business in early 20century America, back when President Calvin Coolidge said, “The business of America is business. … in the same speech where he talked about “the chief ideal of the American people is idealism.

This is where Bidhaa Sasa is building capitalism from the ground up, but relying on women in a way that might not have been possible without global advances in women’s rights that helps institutions, and women themselves, see the potential of women’s buying power to improve their family’s lives and build an economy.Bidhaa Sasa’s growth depends on the group leaders, and their social capital only extends to a certain number of women.

 

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