Robert Morse died at 90 recently, on April 20. Decades before introducing himself to millions as the eccentric, bow-tied, frequently barefoot advertising honcho in “Mad Men,” he built a zigzagging, often frustrated career on a particular mad charm entirely his own.handful of hallowed, indelible gap-toothed comic personalities , though he was most at home on stage. Six years and an entire cultural epoch separated Morse’s Tony Award-winning turn as J.
By 1967, Morse had parlayed his stage triumph into a film career in a variety of comedies . But as early as 1965, Morse told one reporter “The parts I could play, they give to Jack Lemmon.” He was a lot on camera. A. On stage, too. The theater’s dimensions accommodated his squirrelly energy more comfortably, though audiences grew to know him primarily through television.
But near the end, along came a wonderful, prolonged valediction. “Mad Men” creator Matthew Weiner cast Morse as Bertram Cooper, Mr. Big in “Mad Men,” a role consciously evoking fond memories of how he’d succeeded in “How to Succeed.”
Robert Morse died at his home Wednesday after a brief illness, said David Shaul of BRS/Gage Talent Agency. He was 90.
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