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Twitter ad business could surge as advertisers pin hope on Musk

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Elon Musk\u0027s US$44 billion deal to take Twitter private could mark the end of the social media platform\u0027s advertising business, many in the ad industry have worried. But in the weeks since Apr 25 when the Tesla Inc chief executive announced the deal, Madison Avenue\u0027s attitude to Musk\u0027s upcoming ve

Elon Musk's US$44 billion deal to take Twitter private could mark the end of the social media platform's advertising business, many in the ad industry have worried.

The view is a shift from the ad industry's dim outlook after Musk appeared to dump cold water on Twitter's US$5 billion ad business, tweeting that the company should be a forum for free speech and questioning the platform's reliance on ads for revenue. In the short term, some ad agencies are already advising clients to take a fresh look at doing business with Twitter.

On Tuesday, Musk said during a Financial Times conference that he would reverse Twitter's permanent suspension on former US President Donald Trump.

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