Twitter ad business could surge as advertisers pin hope on Musk

Elon Musk's US$44 billion deal to take Twitter private could mark the end of the social media platform's advertising business, many in the ad industry have worried.

The view is a shift from the ad industry's dim outlook after Musk appeared to dump cold water on Twitter's US$5 billion ad business, tweeting that the company should be a forum for free speech and questioning the platform's reliance on ads for revenue. In the short term, some ad agencies are already advising clients to take a fresh look at doing business with Twitter.

On Tuesday, Musk said during a Financial Times conference that he would reverse Twitter's permanent suspension on former US President Donald Trump.

Pat2Young

doubtful.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Elon Musk says Tesla open to buying a mining companyTesla is open to buying a mining company if producing its own supply of electric vehicle (EV) metals would speed up worldwide adoption of clean energy technologies, Chief Executive Officer Elon Musk said on Tuesday (May 10). Concern is mounting across the EV industry that there may not be enough supply of
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »