Music Industry Moves: AJR Signs With Mercury Records, LimeWire Strikes NFT Deal With Universal Music

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AJR has signed with Mercury Records, the Universal Music label that recently relaunched via Republic Records. The New York-based trio of brothers Adam (vocals/bass), Jack (vocals/guitar), and Ryan …

. The New York-based trio of brothers Adam , Jack , and Ryan Met, are currently in the midst of the U.S. leg of their OK Orchestra world tour. The group joins a Mercury roster that includes Post Malone, James Bay, Lord Huron, Jeremy Zucker, Chelsea Cutler, and Noah Kahan, among others.

As part of what is described as a complete rebrand, LimeWire will begin to offer new digital collectibles in marketplace format focusing on music, art, and entertainment. UMG will provide licenses that will allow LimeWire to partner with UMG artists in order to launch music-based NFT projects.

“Dominique is an exceptional music executive,” said Masuch. “She exemplifies so many of the key attributes of BMG itself, with a rare talent to communicate with artists and songwriters on their own terms and an utter commitment to help them to achieve their objectives.”as the company’s new senior director, creative synch as announced by Tyler Bacon, president and CEO.

 

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