The Big Business of Being a Peloton Instructor

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Peloton instructors don’t just plan and lead workouts. Many have developed a personal brand rich with side gigs. Here are some of Peloton’s most popular instructors and their side hustles

breathlessly covered her five-day wedding in Mexico, which included 200 drones taking to the sky to spell Love You, but only her followers could view more personal photos from the extravaganza in her Instagram Stories. She cites her husband’s privacy concerns for this decision: “He’s my No.

, studied his sessions and found riders responded to his pop culture references and self-deprecation. They loved when he opined on the texture of Cheetos. “I became sort of the opposite of an inspirational fitness trainer,” he says.Rigsby now boasts 1.2 million Instagram followers, the most of any Peloton instructor. In 2021, he competed onand made it to the finale with his partner Cheryl Burke.

Very few instructors have left the Peloton family, in part because they’re afforded so much leeway. But this freedom isn’t the only reason they stay. A Bloomberg report from January 2021 found that senior instructors made $500,000-plus in compensation. A recent earnings report nodded to their value, noting that Peloton’s declining stock price may hamper its ability to hire and retain top-tier fitness talent who are offered shares in the company.

But that intensity can take a toll. Rigsby acknowledges that his body simply cannot sustain riding the bike every day for years on end. “I grew up with a single mother who was on welfare and food stamps. We went through multiple evictions. So my relationship with money is interesting,” he says. “I recognize that notoriety and fame only lasts for so long, so I do want to capitalize on it in an authentic way and set myself up for success in the future.

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Dhugadha

SahilBloom is a peloton instructor?

Still not buying one

Wow What an important story Time?

Box sings....

Slay the day XOXO 💋

Yesterday I couldn't lift a dumbell...and today I are one....

Her hair 😂😂😂

Alto 🔧🔩⚙️🤞

I’m an enthusiastic onepeloton user. Have been for years. One thing that disappoints me is Robin Arzon’s refusal to discuss her diabetes. Happy she’s making so much money, but she could definitely use her platform and influence to educate others about diabetes management.

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