Naomi Osaka, LeBron James Partner to Form New Media Company

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Tennis star Naomi Osaka and basketball star LeBron James will create a media company called Hana Kuma.

Published June 21, 2022Tennis star Osaka and her agent and business partner, Stuart Duguid, are forming a media company called Hana Kuma in partnership with The SpringHill Company, which was created by NBA star James and Maverick Carter.

Tuesday's announcement comes shortly after Osaka and Duguid started EVOLVE, an athlete representation agency. “There has been an explosion of creators of color finally being equipped with resources and a huge platform,” Osaka said in a press release about her newest venture. “In the streaming age, content has a more global perspective. You can see this in the popularity of television from Asia, Europe, and Latin America that the unique can also be universal. My story is a testament to that as well. I’m so excited for what we are building at Hana Kuma.

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