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WSJ News Exclusive | FDA to Order Juul E-Cigarettes Off U.S. Market

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U.S. health officials are poised to reject Juul’s application for its tobacco- and menthol-flavored products to stay on the U.S. market

Agency has cleared way for rivals Reynolds American, NJOY Holdings to keep selling tobacco-flavored e-cigarettes

In 2017, Juul catapulted to the top of the e-cigarette market. But the company's valuation fell just as quickly, as a series of crises have led to hundreds of lawsuits alleging that the company marketed its products to teens. Photo Illustration: Jacob Reynolds/WSJThe Food and Drug Administration is preparing to order Juul Labs Inc. to take its e-cigarettes offThe FDA could announce its decision as early as Wednesday, the people said.

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