Remember RadioShack? It’s now a crypto company with wild tweets.

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Variations of, “What in the world is going on?” peppered the comment threads, but a glance of the company’s Twitter profile partly held the answer: RadioShack is no longer the electronics store Americ

ans ran to for generations, but rather an online cryptocurrency company that also happens to sell batteries.

“It’s our voice, a new voice, one for the people,” said Abel Czupor, the chief marketing officer. “RadioShack’s audience used to be only an older demographic, but as times have changed and e-commerce has taken over, the old voice of RadioShack is no longer relevant.”Following a decade of decline, RadioShack was delisted by New York Stock Exchange in 2015. In its struggle to find a brand identity, the chain filed for bankruptcy twice, and went from having roughly 5,200 U.S.

Yet with its latest marketing strategy on Twitter, the reactions were mixed. One day the platform itself “randomly shut down our account and locked us out.” Czupor said, though some tweets were later restored.

 

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I loved Radio Shack. Everything you weren't looking for was there. Sad that Radio Shack type brick & mortar stores disappeared because of the Internet.

Hey buddy thanks ☺️

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