Oura's Gen3 Launch is Marred by an Unhealthy Business Model

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WIRED New features. Still good-looking. Designating a baseline is still smart. Industry-leading period and sleep tracking. TIRED New subscription models means you pay for features you can’t get yet. Warranty is shorter. (From 2021)

The most notable feature on the Oura is how sensitive and accurate the body temperature tracking is. This is both useful and anxiety-inducing if you’re living through a pandemic and terrified that any rise in temperature might be a signal that you’re about to infect your still-unvaccinated young child.rises and falls

in a predictable pattern. Right after your ovary releases an egg, your body temperature rises anywhere from a half-degree to a degree. Right before you get your period, it immediately drops. After about two months of establishing a baseline, Oura starts warning you when your period will begin. You need to wear the ring for two months before period tracking can be firmly established, but without going into too much detail, I can confirm that the ring accurately tracked when my body temperature rose and dropped, exactly on schedule. This is a huge improvement on nearly every other

, most of which rely on self-reported data. For that reason alone, I would recommend the Oura to people who want to track their fertility.Here is where I get a little frustrated. As of the date of this review embargo lifting, many of the new Gen3 features just aren’t available yet. That includes everything from guided meditations to workout heart rate to improved sleep staging and, most irritatingly, blood oxygen measurements, which have been a standard on many fitness trackers for years.

Then there's automated activity tracking, which is a significant step in making the Oura a comprehensiveinstead of a useful supplement. I wore it with an Apple Watch and paired it with an iPhone, and had no problems with the Oura detecting my activity, even if it did have to import most of the stats from Apple Health. However, this existing Gen2 featureisn't available on Android, and the same is true for Gen3 . That's another thing to keep in mind.

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'unhealthy business model'? Having to pay a monthly fee to use a product you bought is the ultimate in parasitic rent seeking. GFR.

New subscription models means you pay for features you can’t get yet. Warranty is shorter. Um...

Subscriptions are straight bullshit.

Looks like an Audi advert

I’ve had an Oura ring since the very first drop of Gen2. I wouldn’t buy another one, so many are furious that they bought the gen3. They put previously free features behind a paywall after they brought a peloton director onboard. Then brought out a Gucci collab.

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