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Dallas Cowboys criticized over deal with gun-themed coffee company

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The company\u0027s blends include \u0022AK\u002D47 Espresso,\u0022 \u0022Silencer Smooth\u0022 and \u0022Murdered Out.\u0022

The tweet announcing the agreement between “America’s Team” and “America’s Coffee” drew about 200 comments in the first few hours, most of them critical and suggesting the timing of the announcement was poor.

Black Rifle was founded by U.S. Army veteran Evan Hafer, who has made support of veterans one of the tenets of his company. Reaction to the marketing agreement suggests a “split identification among fans” of the Cowboys, according to T. Bettina Cornwell, academic director of the University of Oregon’s Warsaw Sports Marketing Center.Article content

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