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Online brokerage M1 Finance to launch crypto trading accounts

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M1 Finance CEO and founder Brian Barnes stated the move to support digital assets came after nearly 50% of the customer base reported interest in getting crypto exposure.

One of M1 Finance’s key offerings is Pie-based investing, which essentially allows users to create a portfolio of “Pies” in which each asset and its exposure percentage is represented as a slice on a Pie graph. The service is backed by algorithmic software that can automatically balance each portion of the Pie depending on the investor’s initial investment strategy or asset allocations.

“Create a crypto portfolio that fits your financial goals and risk tolerance. You can build custom crypto Pies or use Expert Pies, which are pre-built using thematic strategies such as DeFi, Web3, and large-cap crypto,” the company blog post read.

 

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