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Volvo Parent Company Launches EV Truck Brand

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The launch of the Radar brand for EV trucks and SUVs is a surprise in a market that hasn't yet accepted trucks as family vehicles.

, has launched more than just an electric truck this week—it launched a whole brand. Previewed a few days ago via some leaked photos, the Radar RD6 electric truck received an official reveal this week, promising a range of over 600 kilometers on a full charge, at least in China's CLTC cycle.Intended as a lifestyle pickup, the RD6 will effectively be the first such electric model aimed at outdoorsy urbanites—a demographic that was not catered to in China until very recently.

The new images revealed this week show a Honda Ridgeline-style layout and proportions, with a usable but not overly expansive cargo bed meant for camping gear.

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