“They needed an identity that encapsulates their unique ethos around real estate, and one that represents their drive to continuously improve and push themselves in new directions,” says Michael Gioffre, creative director and partner at Channel 13.
As the company went through their internal brainstorming processes, they landed on the word ‘Alma’ which means ‘world’ in Aramaic and ‘soul’ in Spanish. “It’s a word that lends itself perfectly to their worldly and soulful approach,” says Gioffre. “’Dev’ was then added as a literary term, which compounded the two words, and Almadev was then born.
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