The inside story of how Deciem, the Abnormal Beauty Company, lived up to its name

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Creative genius Brandon Truaxe’s eccentric manner was once the secret to Deciem’s success — until his partners said it became a liability

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Deciem founder Brandon Truaxe dead at 40, says company executiveThe chief operating officer of Toronto beauty brand Deciem says the company's founder Brandon Truaxe has died.
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