How Instagram helped me escape the $1 trillion wellness industry

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How Instagram helped me escape the $1 trillion wellness industry | Bunny Banyai

Saddled with an immune deficiency disorder for most of my adult life, the first chaotic months of the pandemic saw my anxiety levels soar to stratospheric heights. Desperate to learn more about how to protect myself, I turned to the science communication pages that were rapidly springing up on Instagram, translating the latest COVID information into layman’s terms, and smacking down misinformation.

I followed science pages to learn about COVID, but I ended up discovering I was being scammed by the wellness industry.Seduced by the idea of healing my own condition, ‘wellness’ interventions left me in a perpetual state of disappointment, fearful of conventional medicine, and half-broke from the cost of investing in endless supplements.

I tried everything to ‘heal’ my body. Everything, that is, except for eating for pleasure, and focusing my energy on something other than my own health.I was fortunate in finding a new specialist at the end of 2019, a forthright Irish woman who wasted no time in persuading me of the health benefits of vaccination and medication; even so, I retained a degree of fear around conventional medicine.

As I let go of my ideas around supplements and diet as cure-alls, and stopped worrying about whether my daily bowl of yoghurt was going to cause systemic inflammation, something unexpected happened. In the absence of miracle diets, and all their joy-killing restrictions, and with the layers of protection conferred by vaccinations and medication, I started to come close to something resembling regular, good health.

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