"Sometimes I get invited to restaurants," Tam says. "A lot of times it just depends on what I want to eat or if there's something new that comes out, and I think, ‘This is really interesting, this is really creative, I've got to go cover it.'"It's no secret that the restaurant industry was crippled by the COVID-19 pandemic.
The Texas native grew up in the era of pagers, so TikTok and Instagram influencers are an entirely new concept, but he knew in order to get new customers, he had to do something differently."Even if 300 people came in, 1%, that's enough to make a difference for a restaurant," Tam said. Pitt says they're still getting 10 to 20 new customers a day, and now, he says they go live on their own TikTok account showcasing what's cooking in the kitchen.
"The biggest challenge here is just getting people through the door. We're so confident in our food, that that's not what really worries us. Our biggest worry is letting people know we're here," Hernandez said.So, why did people turn to social media apps for food recommendations? Anaya says it's because people want to visualize.
"Five years ago when we first opened, we started doing tomahawks. We sell a tomahawk a month. With the new tomahawk that we have and the help from social media, we do it every day, multiple, like 10 a day," Gonzalez says."I've had restaurants that say, 'Please let me know before you drop because we don't have enough staff to keep up,'" Anaya said.
They're called influencers for a reason. They've figured out what to post when to post and on which platform. They're engaging with different demographics at every turn.
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