Uber wants your grocery business. It has some hurdles.

Of course, the success of Uber’s grocery efforts will depend in part on the availability of drivers to shop and make timely deliveries. Lim said the company is growing, and the focus on grocery won’t come at the expense of ride-hailing. Uber “doesn’t anticipate” any problems with driver availability, she said, but she declined to comment directly on whether Uber is experiencing a driver shortage.

“The costs of deliveries are still expensive,” Kodali said. “Consumers don’t want to pay what it costs, and drivers are more expensive than ever as well.”

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