“The odds of success or solution to any challenge in this new world order is as high as our regard for the power of digital technology. And the entrepreneurial opportunities lying in wait at that crossroad between technology and the economy of sectors like advertising and brand communication is vast and you, as industry leaders, must continue to harness a variety of talents and competences to take maximum advantage of the opportunities presented,” Mohamed said.
He said the realisation of the power of technology in brand communication necessitated the setting up of the Ministerial Task Team on Audience Measurement System to give legal and constitutional framework to a national, systemic, accountable and data-driven understanding of the impact of communication on consumer behaviour.
Mohammed further noted that the Federal Government was committed to exploring all the opportunities offered by the social networking sites, such as Facebook, Twitter, Instagram and WhatsApp for the benefit of the people, noting that some of the major tech giants had shown interest in investing and exploring business opportunities in the Nigerian digital space.
In his address of welcome, the President of AAAN, Mr. Steve Babaeko, commended the Minister for his untiring efforts towards repositioning the advertising ecosystem in Nigeria. The Minister was accompanied to the event by the Registrar/Chief Executive of APCON, Dr. Olalekan Fadolapo, and the Director General of the Nigerian Tourism Development Corporation, Mr. Folorunsho Coker.All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.
Whatever comes out of this man’s mouth hurts my stomach
When people still talk about these cabals to tackle insecurity, I am angry. So even up till now, is it not clear to you people that they are the sponsors of the insecurity, so how do you work against your own plans and mission?
They will start heavy taxation on the sector now, just to make sure they shut down before they so APC park their load and go
What are you repositioning?shame on you all..reposition the system and all things will fall into places but you are so draft to reason that way or your senses are gone under this administration
When is not in your favour.
Ebi npa nú, ọlọsẹ nki ri.....
Advertisement should not be our problems for now. Tell us what we need to know concerning our security and safety.
This seat go hot for u ooo. Dr of all lies.
Boko men needs to put this man name on there list too.
Of all the predicament of this country and the untold evil you have brought to us the only thing that concern you is the advertising industry?
Let them go and tackle insecurity first before any other thing
Ur days are numbered Do ur worst
Welcome back Sir, it has been awhile....we missed you a lot... Where have you been all this time?
Mumu man
Joblessness
Don't tell me that