Keith Crawford and David Odusanya, two former Nike marketers, are trying to reinvent the cremation business in a direct-to-consumer pivot that could do away with traditional funeral experiences that often cost a pretty penny,Experts believe millennials and Gen Z in particular are looking for new ways to honor the death of their loved ones, sparking the emergence of aCrawford and Odusanya's business, Solace Cremation, aims to breathe new life into an industry bogged down by stuffy and...
As of right now, the company is only serving specific areas in California, Florida, and Oregon as cremation regulations vary from state to state. "When COVID came and the idea of going into a physical business to do anything was pretty crazy, and people didn’t want to do it, it accelerated the relevance of our model, which is a virtual one," Crawford toldThat means Solace can also charge a whole lot less. A cremation costs just $895, almost a third of the national average, according to the report.The New York Times
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