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By adding Colorado, for example, the Pac-12’s valuation increased because its partners wanted the Denver market. When the media consultants working for the Pac-12 or Big 12 create valuation models for each school, they consider both market size and audience. All those Washington State fans watching in Seattle are, in fact, contributing to the Cougars’ media valuation.
If the Pac-12 dissolves — and that possibility exists until a new media rights deal is signed — then WSU is probably bound for the Mountain West. The scheduling arrangement would provide any media partner with markets on both coasts and satisfy both collections of presidents, who see institutional alignment.
It could simply rent the facility and equipment to Apple or Amazon, which would pay for the right to distribute the content on their streaming platforms. We wondered about the conference selling a package of games to Amazon for broadcast on Thursday night, after the NFL game. The Hotline has yet to confirm that plan is being seriously considered at the presidential level, at least thus far.of the postseason revenueAbsolutely. But that’s not nearly as disruptive to intra-conference alignment as splitting the media revenue in uneven fashion.
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