Creator Economy: Providing a New Wave of Business Opportunities

  • 📰 GuardianNigeria
  • ⏱ Reading Time:
  • 76 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 34%
  • Publisher: 94%

United States News News

United States United States Latest News,United States United States Headlines

The evolution of content creation has seen a paradigm shift in the way we consume, and indeed, create content for mass consumption. Just over

a decade ago, we relied solely on mainstream media platforms like the radio, televisions, newspapers, magazines, CDs, and cassettes who zealously controlled the flow of information and entertainment, and often for…

However, this controlled flow of content would also be a limitation in itself with regulation and legal liability over content from the government. According to Douglas Kendyson, CEO and founder of Selar, an eCommerce platform that helps creators distribute and monetise their content, knowledge and skills, he said “the evolution of the creator economy only became very mainstream amongst Africans in the last couple of years. Some can be traced back to smartphone and internet penetration growth over the years in Africa. This is because the creator economy works mostly on the internet.

In other words, creators are becoming more diversified in their revenue streams, shifting from being paid by platforms like YouTube with ad revenue shares in exchange for attracting an audience to the platforms, to being paid by brand sponsors on Instagram and Snapchat in exchange for their reach to an audience they access through the platforms, to being paid by fans via patronage or tipping or eCommerce in exchange for entertainment and community beyond the platforms.

According to Douglas Kendyson, “I really believe anyone can be a creator in the future. We might not all be million-dollar earning creators, but everyone has unique value they can offer an audience and community. Not everyone might be able to monetise their audience, but I definitely see a shift of more creators springing up; just like anyone can pick up a camera/camera phone and be a YouTuber, I see the same for the creator.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 1. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Anguish, Grief As Calabar Market Inferno Victims Recount OrdealIn the last two decades, tales of fire outbreaks at Marian where traders doing business at the market lose their hard-earned money to inferno are not new to
Source: LeadershipNGA - 🏆 4. / 77 Read more »

Residents, business owners grumble as Wike starts new flyoversTemper rises in Port Harcourt as Wike’s 12th flyover takes residents out of their homes, businesses shutdown while motorists meander through a chaotic traffic.
Source: Daily Trust - 🏆 13. / 51 Read more »

Job/Investment/Earning OpportunityTHIS IS A TESTED AND TRUSTED ONLINE JOB/INVESTMENT/mining
Source: LeadershipNGA - 🏆 4. / 77 Read more »